We've Launched Swim!

Let’s Dive in!

Introducing all new Lemonade Swim

We always love hearing feedback and listening to what our customers want to see from us. We’ve seen all of your requests and questions about swimwear, we even saw some photos of you wearing our undies in the sea, which although we loved the creativity we thought, why not just make our own swimwear?

We knew we had to bring our ethos of inclusive and supportive sizing for all which we have throughout our range of underwear to our new swim collection. We’ve put in months and months of work developing our first swimwear drop; we fit all the pieces on a diverse range of bodies and painstakingly made endless adjustments on every aspect of each piece, from the leg lines and waistbands to cup sizes and print scaling, oh and we’re also introducing our brand new gold-toned metal hardware.

Adaptability was by far one of our biggest focuses whilst designing our first swimwear collection, and we’ve added in lots of clever little features like extra-long tie straps, new cuts and silhouettes to make sure all of our swim pieces are suitable for fuller busts, the longest of torsos and everything in-between.

We’re especially excited for this launch, not just because it’s the first time we’re introducing a brand new category to the Lemonade range, but it marks us expanding our products to a new market, giving our customers even more ways to wear Lemonade products.

We also wanted to keep the designs as contemporary and wearable as possible without forgoing our signature style. So our swimwear pieces aren’t just for sunbathing by the pool, we designed all our swim pieces to be worn from the beach to after hours at the bar, swimming lengths to dancing on tables. We’ve always got you covered.

We’re so excited to share our very first swim collection with you and we hope you love it! 

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