Uncomfy wires which dig in, squeeze and leave marks on your skin, sound familiar? When our founder and CEO Lemon started Lemonade one of the biggest things for her was breaking down all of the old fashioned, outdated and downright uncomfy bra design features which are still prominently featured in most high street bra designs.

 

Underwire bras are notoriously uncomfortable and restrictive which is so not our style. That’s why we’re launching the UnderWire challenge: we’re challenging our customers to go wireless for a whole month to discover the magic of non-wired bras and wave bye-bye to wires for good. We think even the most die hard underwire fans will be fully converted advocates for our bralettes by the end of the month.

We love non wired bras at Lemonade, because with the right design features and fit you can still get the support, lift and security of a wired bra with one of our ultra comfy non-wired bralettes, which still makes your melons look magnificent, sans getting squeezed, rubbed or stabbed in the armpit by a piece of metal.

So, how do we make our ultra supportive bra styles without needing any underwriting, boning or rigid structuring? Let’s start with our Fuller Cup bras: We know there’s so much more to bras for bigger boobs than just larger-sized cups; designed for DD-FF cup sizes our Fuller Cup bras have power mesh back panels for ultimate security, double width straps which don’t dig into your shoulders, A wider central seam to keep spillage at bay, four rows of hooks and eyes for extra support and concealed side power mesh panels for ultimate lift and definition without an underwire!

 

Don’t worry, our regular fit Bralettes are just as amazing, comfy and gorgeous as our Fuller Cup bras, obviously. Instead of panels, our regular fit Bralettes are all fully lined with a layer of power mesh across the entire back for extra support along with our signature LD branded elastic and two rows of hooks and eyes so you’ll feel lifted and supported without being restricted; it’s enough to convert and die-hard underwire lover for good.

 

 

 

 

Think you’re up for going wire-free? Shop our range of bralettes now and take the UnderWire challenge, we can’t wait to see how you get on.